Who is CBD.ua
CBD.ua is a national manufacturer and supplier of high-quality CBD products in Ukraine. They produce oils, capsules, extracts, and other products based on hemp while adhering to the highest standards of quality and safety. Their team has gathered the best experts to ensure the best quality products and customer satisfaction.
Who is audience
CBD.ua clients are people who want to find a safe way to maintain their mental health and try something new in their life that they haven't tried before.
Task & Decision
This is really an experimental product for the Ukrainian market. Taking CBD may seem like something new and unknown, but it should bring us more happiness and ease in the future. So I decided to translate the experimental nature of this product into a futuristic logo and whole identity. Also visual should be clear and calmness to show the effect of CBD.
Result
To accomplish this task, I created a hemp leaf in a futuristic style as the brand logo. To make the visual more calm, I decided to make the packaging minimalistic with soft colors. Emphasis on typography also preserves these values.
The CBD.ua logo can be used in different variations to better work on some designs.
CBD oils are made in black packaging to give them the greatest emphasis, since this is the main product of the brand.
